Explainer Videos & Promos

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Script Writing That Entertains

and Informs

Crafting a script for an explainer video or promo takes specialized knowledge of short-form storytelling techniques. The script must not only inform viewers, it must compel and entertain them, in order to keep their attention and achieve the desired outcome. If you need a script, Phil has the proven experience.

For 12 years, he was a creative producer in the television industry writing, editing and producing promos. Phil’s spots appeared on most of the major broadcast networks in Australia, as well as several of the bigger cable channels likeĀ UKTV, BBC Knowledge, CBeebies, History, Biography, Arena and Crime & Investigation. His promo for the BBC Knowledge campaign ‘Frontline War‘ won a Silver Award at the Global Excellence Promax BDA Awards in New York.

Phil has also produced explainer videos for businesses to help them introduce their products to customers or to educate employees. Some of his clients include international consulting firm McKenzie Group; skincare company AVA9 Australia; and data research firm Benchmarking.

Sample Explainer Videos & Promos

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Whether it's 5 pages or 30 pages, outlines and treatments are essential before, and after, a screenplay is written. We'll help you craft a great one.

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